- Ben & Jerry’s cofounder Ben Cohen has made an entire line of Bernie Sanders-inspired ice cream in honor of the Vermont senator’s 2020 presidential campaign.
- “Bernie’s Back” is the newest limited-edition flavor Cohen has released through his private label Ben’s Best. The name is a nod to Sanders’ first presidential campaign back in 2016.
- The new flavor is made with hot cinnamon ice cream, a chocolate disc on top, and a “very stiff” butter toffee backbone in the middle on the pint, according to Sanders’ campaign website.
- The ice cream will only be available through a contest on the senator’s campaign website and www.justiceinallitsflavors.com. Entries are being accepted through August 9, and only 40 pints will be awarded.
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The cofounder of Ben & Jerry’s has made an entire line of ice cream dedicated to presidential hopeful Senator Bernie Sanders.
“Bernie’s Back” is the first pint in the new ice cream line to be released by Ben & Jerry’s cofounder Ben Cohen’s private label Ben’s Best. The flavor is a nod to the senator’s second presidential campaign for 2020 following his first run in 2016.
The ice cream is made with hot cinnamon ice cream, a chocolate disc on top, and a “very stiff” butter toffee backbone in the middle of the pint, according to Sanders’ campaign website.
Cohen took to Twitter on Friday to let fans know about the contest.
“.@BernieSanders is the best candidate to beat Trump and drive the transformational change that we need to create a country that works for working families,” Cohen tweeted. “So Jerry I are cranking up the old ice cream machine to show our support. Sign up 2 win a pint at http://www.JusticeInAllItsFlavors.com.”
Though Cohen’s tweet suggests that Jerry Greenfield, with whom he founded Ben & Jerry’s, may have helped make the ice cream, Ben & Jerry’s says it is not affiliated with the duo’s namesake brand.
“This is something Ben is doing as a private citizen, not as a representative of Ben & Jerry’s,” a representative for Ben & Jerry’s told INSIDER. “Ben & Jerry’s does not endorse political candidates.”
The ice cream’s ingredients seem to have been chosen with Sanders’ values in mind.
“The chocolate disc represents all the wealth that has risen to the top 1%,” Sanders’ campaign website reads. “The backbone represents Bernie’s steadfast determination to un-rig our economy. And the hot cinnamon is our political revolution holding politicians’ feet to the fire to make America work for working people of all races and genders.”
The label features a picture of Sanders with the White House in the background, and reads “Vermont’s Finest Senator,” “Open Joyfully,” and “Political Revolution Inside.”
However, you won’t be able to find “Bernie’s Back” in the freezer aisle. The only way to get one is to enter a contest at Senator Sanders’ campaign website and www.justiceinallitsflavors.com through August 9.
Entry is free, though only 40 pints will be awarded. Fans can join the contest by entering their name, zip code, and email address on the campaign site.Winners will receive hand-numbered pints signed by Cohen and Greenfield themselves.
This isn’t the first time Cohen has used dessert to make a political statement. Cohen also released a flavor called “Bernie’s Yearning” back in 2016 through his Ben’s Best brand.
And though Ben & Jerry’s says it doesn’t endorse political candidates, the company has been politically vocal in the past.
In October 2018, the brand released an anti-Trump ice cream called Pecan Resist. At the time, Ben & Jerry’s website said it wanted to “peacefully resist the Trump administration’s regressive and discriminatory policies and build a future that values inclusivity, equality, and justice for people of color, women, the LGBTQ community, refugees, and immigrants.”
The company said profits from the ice cream would support four organizations — Color of Change, Honor the Earth, Neta, and Women’s March— and, according to a USA Today report from October 2018, the brand donated $25,000 to each one. Ben & Jerry’s also invited people visiting its website to support the same organizations.