Caitlin Gottschalk knows how to create beautiful things. The 30-year-old yoga teacher studied design at both Parsons and London College of Fashion before launching her first business, sustainable clothing and accessories brand Cait the Great. She worked with Wanderlust Festivals in 2016 to bring pop-up shops to a number of city stops and last year served as a studio partner, putting together a tour guide for mindfulness seekers in her hometown of Minneapolis. Her mantra for her career, one she still relies on heavily today, is Create the grace: “It’s my way of saying, ‘Be the change you want to see in the world,’” she says.
Since February 2017, she’s been channeling her artistic vision as the founder of Sacred Space, a Minneapolis wellness sanctuary where practitioners can try a range of offerings such as energy work, sound baths, reiki, and crystal healing. Oh, and there’s plenty of yoga and meditation—about 20 classes per week—with limited sessions held in an adjacent yurt, an old storage facility that she rescued and gave new life. Gottschalk takes design cues from worldly artifacts such as Moroccan rugs and Joshua Tree’s minimalist landscape (she fell in love with the park as a kid on family vacation). Warm white walls create an easy canvas for her rotating collection of crystals, textiles, and singing bowls. “I find the most joy in integrating found objects with alive elements—like flowers, fresh incense, and handcrafted oil blends—that activate your senses and pull you into the present moment,” she says.
Cop her style
1. Be tidy: “It’s amazing how much more light can come into a space when you keep it clean,” Gottschalk says. “The more you show it that you care, the more it will reflect that back to you.”
2. Invoke the senses: “I almost always have a candle burning to bring life into the studio and the record player going while people are checking in. It’s a little tongue-in-cheek, but there’s something about a record player that’s so distinctly human,” she says.
3. Keep it moving: “I switch things up—the crystals, design elements, the altar—with the seasons,” says Gottschalk. “It’s a way to liven and refresh.”